Why should your WhatsApp account support a green tick?

We have all grown accustomed to the verification badges on social media accounts, aka ‘the green tick’. This is a coveted badge on social media platforms, and it has become an important marker for legitimacy on WhatsApp. An official account is demonstrated by this badge, which is a sign of authority and validity, increases customer trust and brand loyalty. In this blog post, we’ll explain why getting your WhatsApp Business account verified to receive the green badge.

What is a verified WhatsApp Business account? (aka. The WhatsApp green tick)

First, let’s define what a verified WhatsApp Business account is before delving into why you should get a green badge.

A business account can be classified as either a regular or official business account. A green badge, or a tick, next to a company’s name indicates that it is an official account that has been verified by WhatsApp. You need to be using the WhatsApp Business API to request verification to become an official account.

The green tick that appears next to the account name is what distinguishes it as an official account. This confirms that WhatsApp has determined that the account belongs to a legitimate brand. The badge is only available to businesses that use the WhatsApp Business API. And it is displayed next to the company’s name in both the account profile and the chat screen.

Getting a green tick has its benefits

Who is it that the verification badge is intended to help? The WhatsApp verified account is beneficial to both established and growing organizations looking to expand their user base across the globe. It goes without saying that having a WhatsApp business verification boosts brand credibility.

While having a regular WhatsApp Business account obtained through the free WhatsApp Business app has some advantages, having an official WhatsApp business verified account obtained through the WhatsApp Business API will grant you access to the popular green tick in your business profile, as well as a variety of other benefits. At the moment, there aren’t many businesses that can brag about having a WhatsApp verified badge. As a result, many people are attempting to figure out how to obtain a verified badge for their account.

What are the requirements for getting a verified badge for your WhatsApp Business account?

First and foremost, we highly encourage you to read through the WhatsApp Commerce Policy and make sure you don’t violate any of their policies. This document outlines WhatsApp’s general guidelines for commerce.  Even if it’s obvious that your business operates well within these rules, it can’t hurt to double-check.

Secondly, check your WhatsApp Business account’s message quality rating. According to Meta (Facebook), your quality rating is based on how your messages have been received by your customers over the last seven days, with the most recent messages carrying the most weight. Quality signals from conversations between businesses and users are used to determine this score. These include user feedback, such as blocks and reports, as well as the reasons that users provide when they block a company or organization.

Remember that this is not an exhaustive list of requirements, and the ins and outs of the WhatsApp business verification process are not made fully public. What this means is that you can treat the application and verification process as a black box. Nevertheless, as long as you follow the guidelines and keep your reputation up, you should be good to go.

The application process

You can apply for a green tick yourself, but we don’t recommend taking this route. It might be easier for you to apply through your WhatsApp Business Solution Provider, and let them take care of everything for you. If you’re already using Desk360 as your WhatsApp Solution Provider, all you need to do is reach out to us and we’ll take it from there.

What happens if my application is unsuccessful?

It is possible that the application will not be approved by WhatsApp. However, this does not mean that you do not comply with the guidelines or that your account is no longer operational. This might indicate that your company’s reputation is not high enough to qualify for the WhatsApp verification badge. In this case, all that is required of you is to wait for the cooldown period to expire. This period is usually over in two months and you should not submit a new application during this time. After this, you will be able to reapply for a WhatsApp green tick.

In conclusion

The verification badge on WhatsApp is a method of demonstrating a brand’s credibility, serving as an indicator of the account’s authenticity. Customers will benefit from this feature because it allows them to recognize that they are speaking with the real brand. As a result, it is a great way to build trust with your audience.

If you’re looking to get a WhatsApp verification badge for your account, or in need of a WhatsApp Business account provider, you’re at the right place. Desk360 is a seasoned CRM provider that can meet your company’s every need and can supply you with a reputable WhatsApp Business account if you’re in search of one. To learn more, head on over to our website to check out our feature list, or just drop us a line at info@desk360.com if you have any questions.