10 December 2021
Selling on Instagram while using customer engagement platforms
We live in a world where visuals sell more than words when it comes to conveying information to your customers. Big and small businesses alike are leveraging Instagram as a portfolio of their products and services. And they’re turning the popular social networking service into a showcase to attract more customers. It’s easy to be overwhelmed by the vast stream of information, which is overflowing with a variety of social media formats. More importantly, doing the right things to start selling on Instagram can make people love your brand more than you think.
Because Instagram is primarily a visual medium, it’s an excellent location for businesses to showcase what they offer to consumers. Utilizing Instagram to tell your customers who you are and why they love you is a vital component of your Instagram marketing strategy. However, if you stop there, you will be missing out on a significant potential to increase your sales.
Since its launch in 2010, Instagram has grown to become a powerful tool for increasing client engagement. And it’s visited by more than one billion times every day. So the prospects for you to connect with your potential audience and sell on Instagram are virtually limitless. Social media sites such as Instagram have fostered a sense of community between businesses and their customers. As a result, it has proven to be a successful medium for success in digital commerce. In this blog post, we put together some tips to help you make the most out of your efforts when selling on Instagram.
Why selling on Instagram?
We don’t have to look very far into the future. Globally, the number of active Instagram users will surpass 188 million.
Was it ever brought to your attention that the majority of Instagram users follow at least one business? In other words, individuals aren’t just there to keep up with their friends, family, and favorite celebrities. They also like to follow their favorite brands and keep up with their latest products and offers. Not only that, practically all Instagram users use the platform to look for products and services. It means that ignoring the opportunity of selling on Instagram would be equivalent to ignoring the fact that clients spend a significant amount of time on the platform, perusing your competitors’ products. You can’t afford to miss out on an opportunity like this. A few important pointers for anyone interested in starting selling on Instagram:
It is feasible to generate sales even if you do not spend any money on advertising. Just populate your profile with relevant and insightful content. Then your followers will start sharing your posts with their friends and family.
A commercial Instagram account is completely free of charge. And you can change your personal Instagram account to a business account with a few clicks.
The app also gives you access to information about your followers’ statistics. It is very easy to keep track of how your posts are received by your audience. With the variety of statistics, you can easily optimize your content for maximum reach and gather a big following.
Managing messages while selling on Instagram
Direct messaging (DM) is the most effective way to engage with your audience to grow your company. Actually, consumers, as well as all of the money you can make, are on the Direct Marketing platform. Indeed, Instagram direct messages give you a fantastic opportunity to expand your business while also staying in contact with your audience.
Given the large number of messages that you might receive, it might be difficult to keep track of them all. Especially when some of them are from existing customers and, and prospective ones are simply asking simple questions about your offerings. That’s why you will need a customer communication platform to assist you in managing messages.
The benefits of using a platform
CRM tools allow you to manage your relationship with your customers while storing customers’ contact information in a single place. It helps you build your business and organize its activities, and most importantly, lets you track and measure almost everything. That’s why it’s perfect for managing messages while selling on Instagram.
- Respond to Instagram DMs: Utilize a support platform to streamline the whole process of responding to your customers. Gain the ability to assign them to your support staff.
- Use chatbots to handle DMs: Even if your agents are offline, you can still use chatbots to answer customer questions on Instagram. Say a night owl asks about a product and no support staff is around, you can use a chatbot to answer the potential customer’s question.
- Analyze your team response times: Desk360’s comprehensive tracking and measurement capabilities allow you to keep tabs on your support staff and their performance, giving you the ability to optimize almost every aspect of your operation’s client-facing side.
- Identify the peak hours of incoming messages: Measure when you get the highest amount of messages from Instagram and organize your agents accordingly. Never miss an opportunity to engage with your customer base because you’re short-staffed for a particular time frame.
If it all sounds too complicated and hard, we can tell you that it’s not. There are CRM solutions for Instagram like Desk360, where you can tap into Instagram and turn every DM into a support ticket and pass them on to an agent for a fast response. With Desk360, never miss an opportunity to engage with a customer, existing and prospective alike, and make them happy while keeping them interested in your brand. Check out Desk360 CRM solutions today for more information.